Purpose of This Page

• (Last modified on: Jan. 22 at: 3:19 am. EST)
  This ‘About’ page serves as a formal representation of the ‘Frequently Asked Questions’ (FAQ) subpage, to declare the:

• “Mission Statement” of the Apple Sanity, Sunshine EcstasyTM organization
• Apple Sanity, Sunshine Ecstasy “Purpose,” “Core Competencies,” “Vision,” “Strategy,” and “Tactics”
• Intentions and limitations, as well as insight into the organization and creation of www.applesanity.com.

• To insure user confidence via validation, we, the Apple SanityTM Collective, are proud to assert and represent www.applesanity.com as a “GeoTrustTM Verified DomainTM Registered Member.”
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Purpose of Apple Sanity, Sunshine EcstasyTM

• This website was created originally as an outlet for sharing the opinions and interests of the Apple Sanity Collective and the Apple Sanity, Sunshine Ecstasy organization. We have since ventured into web development solutions for our clients.

Mission Statement

• Apple Sanity, Sunshine EcstasyTM is an article-based, online service for the exploration of both the beauty and depravity of humanity, as well as the research and development of webpage design, usability, and search engine optimization.

Company Motto

• “Towards a Lovelier, Brighter, Sexier Future”

Core Competencies

• Apple Sanity, Sunshine Ecstasy offers services in two key fields. The first field is offering an article-based website:

• Informative, formalized, well-researched, and properly-cited articles across varied topics and issues
• Satirical, informal articles and postings as commentary and/or entertainment accross varied topics and issues

• The second field consists of web development solutions across multiple, customizable levels for our clients:

• Affordable web hosting packages
• Website usability, accessibility, and interface enhancement
• Source code standardization to insure optimal user experience across all internet browsers/ user agents
• Website page and content design and implementation
• Search engine optimization (SEO) services to increase visibility on all major results pages (SERP's)

Formulation of Strategy

• We, the Apple Sanity Collective, are fully cognizant of the fact that the industry of both article-based websites and web development are very large and established firmly, while www.applesanity.com is presently, for all purposes, another new entrant among many other new entrants.
• Hence or otherwise, we must differientiate ourselves via uniqueness as we position our organization for competitive advantages. Second, our organization must accept the trade-offs that accompany the price of specialization. Third, we must create value for both our stakeholders and customers, in order to achieve long-term, sustainable, and superior performance. Fourth, our strategies must maintain a high degree of flexibility that can adapt to the fast-past, constantly changing nature of our industry.

Strategy

• By integrating our “Core Competencies” into our strategical formulations, we are confident in our solutions to what we want and how we shall accomplish our goals.
• Contrary to popular belief, the most successful websites are not those that rely upon Flash or Java dependent pages. Instead, we contend that the most important factors are users' experience, purposeful content, adaptability, and visibility.
• Therefore, our first strategical objective will be enhancing usability. Not all users navigate the internet the same way, and not all browsers render pages uniformly. By focusing on interface and usability, we accept the tradeoff of creating websites that, at the expense of hyped aesthetics, shall meet our benchmarks for usability:

• Intuitive menus for navigation
• An integrated, internal seach engine
• Proper layouts for optimal readability
• Preventive measures safeguarding against malicious and accidental usage.

• Our second objective is to ensure purposeful content. Far too many websites today only confuse their audiences. To facilitate the accessibility of content-driven pages, we have developed several benchmarks, which must all be met:

• Clear and precise declaration of intentions
• Formatting that promotes scannability
• Easy referencing to critical information
• Layouts that function equally well without styling.

• Our third objective shall rest primarily with accessibility and standardization, as defined by guidelines from the World Wide Web Consortium (W3C), a body of professionals dedicated to improving the internet.By keeping up with the most stringent of proposals, the websites that we develop will never be outdated. The benchmarks will be:

• Meeting the latest in W3C protocols for XHTML 1.1 and CSS 3
• Ensuring access for all types of users, using WCAG and ATAG recommendations.

• Our final objective is for the promotion of the websites that we create. Research shows that over 77% of all references to most websites come from 'organic' results, or hits from seach engine result pages (SERP's). Consequently, search engine opitimization (SEO) is a must. We have developed various methodologies over the years to boost any given page's ratings for any target keyword, across all major and subsidiary public search engines.

Tactics

• The Apple Sanity Collective strives continuously towards the development and application of tools and resources to do things better than our competitors. Given that our operations (as of current) are smaller than major competitors, we have to choose resources that can meet the constrictions of limited capital. Consequently, we shall draw our resources primarily from open-source, GNU, and Unix-based options, as well as third-party services, where applicable.
• Apple Sanity, Sunshine Ecstasy uses the latest in software and web capabilities, with considerations to standards compliance and quality assurance.

• XHTML 1.1, W3C Strict
• Apache v.1.3.37, Apache v.2.2.3 upgrade soon
• PHP v.4.4.3, PHP v.5.2.0 upgrade soon
• MySQL® v.4.1.21, INNODB storage
• XML v.1.0, for newsfeeds
• RSS v.2.0, with Atom v.1.0
• SSL / TLS, with GeotrustTM / EquifaxTM certification
• ISO-8859-1 meta encoding

• We shall also make use of third-party reseller web hosting, as our current needs do not require the capacities of a dedicated server.

• Unlimited domains, subdomains, databases, email
• SSH access, Apache handlers, CRON jobs, cgi-bin
• Fantastico! v.2 add-on scripts
• Expandable bandwidth & disk space for growth

Organization and Structure

• Currently, Apple Sanity, Sunshine Ecstasy is in its fourth version. While prior conceptualizations featured CPU-intensive javascripts and .gif animations, the current realization has reached a level of maturity such that its content and substance now the main foci instead of flashiness. As such, the presentation of this domain has been enhanced for usability.
• Hence, Apple Sanity, Sunshine Ecstasy also serves as an exercise into web development. The domain is growing continuously, with newer pages made with more complex code.
• We, the Apple SanityTM Collective, have become avid supporters of code standardization for the internet. For too long, users' internet experience has been suffering from two dimensions: careless website designs, and arbitrary code development, implementation, and recognition from user agents or internet browsers.
• Consequently, each browser service has a unique interpretation on how to render webpages; one site may appear drastically different from one browser to the next. Furthermore, the complications involved in ‘guessing’ the correct rendering for websites with no standardization has left most browsers full of bugs. These problems hurt the flow and functionality of the internet.

Declaration of Limitations

• The opinions, statements, coding, and design of Apple Sanity, Sunshine Ecstasy are protected by the first amendment, as well as U.S. Law Title XVII, EUCD, and DMCA. While the creator maintains final responsibility for the claims represented on this website, all end users and parties must understand that the final, express, and de facto purpose of Apple Sanity, Sunshine Ecstasy is that the articles contained within this website are for informative and entertainment purposes only.
• End users and parties are not discouraged from examining the source code of this domain, as long as such excercises are strictly for informational purposes. If during examination, the reader sees a potential source of code improvement or flaw, the reader is encouraged to leave a suggestion.
• While not requisite for entrance and access to www.applesanity.com, all end users and parties are strongly encouraged to read and accept the terms of the Apple Sanity Disclaimer Policy.

Philosophy of Apple Sanity

• Apple Sanity (Ăp’əl Sǎn’ǐ-tē) is the name of an alternative interpretation to the Abrahamic story of “The Fall” of Adam and Eve. Contrary to the traditional Christian doctrine that The Fall represents the loss of God's divine grace (thereby creating the necessity for all to find salvation), the philosophy of Apple Sanity claims that humankind should embrace its fate of inheriting pain, suffering, and mortality, as part of the worldly knowledge gained from eating fruit from the Tree of Knowledge. That is, the expulsion from the Garden of Eden should be viewed as a gift instead of a curse.
• The traditional interpretation of The Fall holds that this event marks the origin of original sin. This sin is different than personal sin because the former is the sin of humankind, and is thus, inherited. While Adam and Eve were born into paradise and blessed with immortality, the condition of being born with original sin is that all of Adam's progeny must endure the pain and suffering associated with mortality, as instructed in Genesis 2:
• 16) And the LORD God commanded the man, saying, “You may freely eat of every tree of the garden; 17) but of the tree of the knowledge of good and evil you shall not eat, for in the day that you eat of it you shall die.”
• Romans 5:12 provides elaboration:
• Therefore, just as sin came into the world through one man, and death came through sin, and so death spread to all because all have sinned-
• In Epistle to the Romans, the fifth chapter explains that humankind's original state of living in paradise and supernatural grace was a "free gift" that God bestowed upon Adam. However, in verses 15-17, St. Paul writes:
• 15) But the free gift is not like the trespass. For if many died through one man's trespass, much more have the grace of God and the free gift in the grace of that one man Jesus Christ abounded for many. 16) And the free gift is not like the effect of that one man's sin. For the judgment following one trespass brought condemnation, but the free gift following many trespasses brings justification. 17) If, because of one man's trespass, death reigned through that one man, much more will those who receive the abundance of grace and the free gift of righteousness reign in life through the one man Jesus Christ.
• Here, St. Paul has not only explained original sin, but has offered a solution as well: the only possible route back into paradise is the acceptance of Jesus Christ as Lord and Savior.
• The “Apple Sanity” viewpoint is essentially a rejection of the conclusions drawn by St. Paul in regards to The Fall. In contrast, it takes the Felix Culpa interpretation to its logical extreme. While Felix Culpa holds that The Fall is a gift in disguise because it allows for humans to have the free will of choosing between good and evil (thereby making salvation more meaningful), Apple Sanity sees The Fall as purely a gift, undisguised, and without the traditional necessity for salvatation. This viewpoint even surpasses the interpretation written by Phillip Pullman in His Dark Materials, which states that bliss is not worthwhile if innocence comes with ignorance.
• The conclusion of Apple Sanity is a total embracement of the human condition. The difference lies in the fact that both the Christian and Felix Culpa interpretations perceive mortality as a curse. However, the Apple Sanity perspective stipulates that mortality is actually a gift, and the defining element of humanity. Taking inspiration from a Wallace Stevens poem, “Sunday Morning,” the argument is that with mortality comes the ability to understand finality: life and death, beginnings and ends, and bliss and suffering. An excerpt from Sonnet V argues:
• Death is the mother of beauty; hence from her,
  Alone, shall come fulfilment to our dreams
  And our desires.
• Additionally, Sonnet VI questions whether immortality in paradise is truly a paradise at all:
• Is there no change of death in paradise?
  Does ripe fruit never fall? Or do the boughs
  Hang always heavy in that perfect sky,
  Unchanging, yet so like our perishing earth,
  With rivers like our own that seek for seas
  They never find, the same receding shores
  That never touch with inarticulate pang?
• Instead of dreading or fearing death and mortality (or seeking salvation as away to live on in an afterlife), the conclusion drawn is that death is an essential, defining aspect of life that all must accept. If one were to go in the direction of St. Paul and traditional teachings, one would actually be denying a mortal death for an immortal paradise. Seeking salvation with the intent of rejecting mortality, therefore, becomes a contradiction of Apple Sanity principles.

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• “About Apple Sanity, Sunshine Ecstasy”
  Exclusive property of the Apple Sanity Collective
  Written by Dinah Cheshire
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